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Saturday, September 26, 2026 · Escondido

Unlock Your Property's Hidden Value

San Diego ADU Rules Made Simple

One Saturday morning with the people who do this every day. Leave knowing what your property can hold, what it really costs, and how the money works.

$15 holds your seat and we hand it back in cash at the door · Lunch included · 40 seats

WhenSat, Sept 26 · 10 AM to 1 PMDoors and check-in at 9:30
WhereThe Icon building, EscondidoAddress and parking on the registration page
Cost$15 seat depositReturned in cash when you check in
SeatsCapped at 40Lunch served at noon
Why come

Thinking about an ADU? The hardest part is knowing where to start.

Maybe it's rental income. Maybe it's a place for mom, or a kid moving home, or aging in place without giving up the house you love. Whatever the reason, you'll leave this room with real answers instead of a brochure.

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How homeowners pay for it

The financing vehicles that make an ADU work in San Diego: equity, HELOC options, and how an ADU changes what your property is worth.

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SIPs vs sticks

Why structural insulated panels go up faster, hold up stronger, and run more efficiently than conventional framing. Straight from the factory team.

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What the build actually involves

Site assessment, feasibility, permits, and timeline, walked through by the licensed contractor who does the work.

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What fits on your lot

The pre-designed packages, and how to see in minutes what California's ADU rules allow at your address.

This is an education event. Nobody will pressure you to sign anything. Ask everything you want in the open Q&A, then stay for lunch.

Who you'll hear from

The factory, the contractor, and the finance side, in one room

Most homeowners have to chase these three conversations separately. For one morning they're sitting together, answering your questions in front of each other.

Joe Mendoza

Real estate and financing

Opens the morning on how homeowners actually pay for an ADU: equity, financing vehicles, and what it does to your property value.

Phil Ligon

Premier SIPS

Regional manager for one of the largest structural insulated panel manufacturers in North America. Brings the panels, the plans, and the demo pieces.

Dustyn Elkins

Elkins Build Group, licensed general contractor

The licensed California contractor who builds these. Walks the real construction process and leads the build questions in Q&A.

The morning

Agenda

  1. 9:30 AM Doors and check-inCoffee, name tags, and your $15 deposit handed back to you in cash. Plans and panel samples on display.
  2. 10:00 AM Welcome and introductionsMeet the factory, the contractor, and the finance side, all in one room.
  3. 10:10 AM The Why: making the money workFinancing vehicles, pulling equity, what an ADU does to your property value, and planning for family moving in.
  4. 10:35 AM The What: SIPs vs sticksWhy structural insulated panels build faster, stronger, and more energy-smart than conventional framing. Presented by Premier SIPS.
  5. 11:05 AM The Construction: what a build really looks likeSite assessment through permits to final inspection, from a licensed San Diego general contractor.
  6. 11:20 AM The How: from your address to a planSite assessments, feasibility studies, and the pre-designed packages that take the guesswork out.
  7. 11:35 AM Open Q&AAsk everything. Nothing is off limits, and nobody is selling you anything.
  8. 12:00 PM Lunch and one-on-onesLunch is served. Stay as long as you like, and book a site assessment if you want one.
  9. 1:00 PM Wrap
Before you register

Event FAQs

Why is there a $15 ticket if the event is free?

The deposit is how we know you're actually coming, so we order the right amount of food and don't turn people away from a seat that goes empty. We hand it back to you in cash when you check in.

Is this a sales pitch?

No. It's an education event. You'll hear from a panel manufacturer, a licensed contractor, and a financing specialist, and you can ask all of them anything. If you want a site assessment afterward you can book one, but nobody will push you.

Is lunch really included?

Yes, served around noon, and you're welcome to stay through it for one-on-one questions.

Can I bring my spouse or a family member?

Please do, and reserve a seat for them too so we have the headcount right. Seating is capped at 40.

Is there a virtual option?

Not for this one. It's in person only, so you can see the panels, handle the samples, and talk to the team face to face.

I don't own property yet. Should I come?

The material is aimed at people who own a home in San Diego County and are weighing an ADU on their own lot. If you're still shopping for a property you're welcome, but a lot of the morning assumes you have a lot to work with.

Save your seat for September 26

Seating is capped at 40 and lunch is counted from the registration list. Reserve now, get your $15 back at the door.